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Tech · FMCG lucky draw and redemption system
A CNY lucky draw across 156 stores, in three languages
By the numbers
156retail outlets nationwide
2month campaign
3languages: English, BM, Chinese
5+auto-generated reports
The brief
The problem
Warrior's Chinese New Year campaign ran in 156 outlets for two months, with daily redemptions, receipt checks and reports at scale. And the outlet list changed almost every day.
What we did
- Built the scan-and-join app: details, a question, receipt upload, scratch to win
- Built the admin panel for receipts, outlets, prizes and reports
- Updated the system daily as outlets were added and changed
- Trained promoters and added a promoter check-in system
- Supported project logistics across the outlets
What we built
Scan & joinDetails, question, receipt, instant scratch & win
Prize controlsDynamic gift allocation
Receipt checksVerification workflow for admins
Promoter check-inClock-in times and sales for commission
Reports5+ auto-generated reports
The system changed daily with the outlet list, and never paused the campaign.
Screens