← All work
Event · Invite-only community workout
An invite-only Under Armour workout for a hand-picked community
By the numbers
60invited community members
Custommetal badges for every guest
1team for plan, F&B, DJ and gifting
The brief
What it needed
Sports Direct and Under Armour wanted a campaign for one community: invite-only, and it had to feel exclusive and well run. We worked alongside the client and a PR specialist.
What we ran
- Shaped the campaign plan and positioning
- Designed and produced custom metal badges
- Managed F&B vendors, DJ timing and the event flow
- Handled gifting, distribution and inventory
Scope
- Campaign planning
- Custom merchandise
- Vendor and F&B management
- Event flow and entertainment
- Gifting and inventory
On the day