By the numbers
3activation sites, incl. Sepang International Circuit
15sto finish a race
Longershout = faster car
The brief
The problem
STING wanted an activation that stopped people in their tracks. Visitors shout "STING" to drive an F1 car to the finish line: the longer they shout, the faster it goes.
What we did
- Designed and built the voice-controlled racing game
- Tuned the race timer for each venue
- Set up and dismantled at three locations
- Worked across event teams and strict venue rules
- Gave on-site technical standby throughout
What we built
Voice engineShout volume controls car speed
Race timer15 seconds, adjustable per site
Portable setupMoved between three venues
Screens