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Tech · In-store quiz microsite
An in-store quiz that turned Adidas shoppers into qualified leads
By the numbers
QRscan and play, no app to download
Livecustomer preference data
The brief
The problem
Adidas Singapore and Weston Corp wanted an in-store campaign people took part in, not walked past, and one that told the brand more about its shoppers.
What we did
- Turned the campaign goals into a quiz flow
- Designed and built the quiz microsite and interface
- Made it open instantly by QR on phones, and on in-store tablets
- Captured answers in real time to build a qualified lead list
- Tested, launched and supported the live activation on site
What we built
QR accessScan and play in seconds
Gamified quizQuestions that keep shoppers playing
Lead captureReal-time data on preferences
Tablet modeRuns on in-store tablets
Screens